The impact of pre-commercial break announcements on audience identification of official Olympic sponsors: A case study

Journal of Marketing Communications

Volumn 10, Issue 4, 2004, Pages 255-265

  Turner, Leslie Jackson ^a,b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b FLORIDA STATE UNIVERSITY   (United States)

Author keywords

Media effects; Sponsorships; Sponsorships value; Television advertising recall

Indexed keywords

EID: 10444281651     PISSN: 13527266     EISSN: None     Source Type: Journal    
DOI: 10.1080/1352726042000263557     Document Type: Review

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