Super bowl advertising effectiveness: Hollywood finds the games golden

Journal of Advertising Research

Volumn 44, Issue 1, 2004, Pages 143-158

  Yelkur, Rama ^a   Tomkovick, Chuck ^a   Traczyk, Patty ^a  

^a UNIVERSITY OF WISCONSIN EAU CLAIRE   (United States)

Author keywords

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Indexed keywords

EID: 24644525065     PISSN: 00218499     EISSN: None     Source Type: Journal    
DOI: 10.1017/S0021849904040085     Document Type: Article

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