Promoting prime-time programs in megasporting events

Journal of Broadcasting and Electronic Media

Volumn 40, Issue 3, 1996, Pages 366-388

  Eastman, Susan Tyler ^a   Newton, Gregory D ^b   Pack, Lindsy ^a  

^a INDIANA UNIVERSITY   (United States)

^b FROSTBURG STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 37849185401     PISSN: 08838151     EISSN: 15506878     Source Type: Journal    
DOI: 10.1080/08838159609364359     Document Type: Article

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