The impact of structural salience within on-air promotion

Journal of Broadcasting and Electronic Media

Volumn 42, Issue 1, 1998, Pages 50-79

  Eastman, Susan Tyler ^a   Newton, Gregory D ^b  

^a INDIANA UNIVERSITY   (United States)

^b UNIVERSITY OF OKLAHOMA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0041628697     PISSN: 08838151     EISSN: 15506878     Source Type: Journal    
DOI: 10.1080/08838159809364434     Document Type: Article

References (27)

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