The USA’s biggest marketing event keeps getting bigger: An in-depth look at Super Bowl advertising in the 1990s

Journal of Marketing Communications

Volumn 7, Issue 2, 2001, Pages 89-108

  Tomkovick, Chuck ^a   Yelkur, Rama ^a   Christians, Lori ^a  

^a UNIVERSITY OF WISCONSIN EAU CLAIRE   (United States)

Author keywords

Advertisement Length; Advertisement Likeability; Animals; Celebrities; Humour; Super Bowl Advertising

Indexed keywords

EID: 24644480790     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260121725     Document Type: Article

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