Examining effects of advertising campaign publicity in a field study

Journal of Advertising Research

Volumn 46, Issue 2, 2006, Pages 171-182

  Jin, Hyun Seung ^a   Zhao, Xinshu ^b   An, Soontae ^a  

^a KANSAS STATE UNIVERSITY   (United States)

^b UNIVERSITY OF NORTH CAROLINA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33845323742     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849906060259     Document Type: Article

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