Visibility versus surprise: Which drives the greatest discussion of super bowl advertisements?

Journal of Advertising Research

Volumn 47, Issue 4, 2007, Pages 412-419

  Nail, Jim ^a  

^a TNS Media Intelligenceand and solCymfony

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EID: 56149090517     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849907070420     Document Type: Article

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