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Volumn 31, Issue 3, 2003, Pages 238-259

How promotional content changes ratings: The impact of appeals, humor, and presentation

Author keywords

Comedy promotion; Content appeals; Humor; Priming; Program promotion; Ratings

Indexed keywords


EID: 0042352673     PISSN: 00909882     EISSN: None     Source Type: Journal    
DOI: 10.1080/00909880305382     Document Type: Review
Times cited : (11)

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