An integrated model of adevertising clutter in offline and online media

International Journal of Advertising

Volumn 27, Issue 4, 2008, Pages 569-592

  Ha, Louisa ^a   McCann, Kim ^b  

^a BOWLING GREEN STATE UNIVERSITY   (United States)

^b NORTHERN ILLINOIS UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 54049150451     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/S0265048708080153     Document Type: Review

References (53)

1. Adbusters (2008). About Adbusters. 1 August, 2008. Retrieved 1 August 2008 from http://www.adbusters.org/about/adbusters.
2. Andrews, J.C. (1989) The dimensionality of beliefs toward advertising in general. Journal of Advertising, 18(1), pp. 26-35.
3. Babin, B.J., Darden, W.R. & Griffin, M. (1994) Work and/or fun: measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20(4), pp. 644-656.
4. Brehm, S.S. & Brehm, J.W, (1981) Psychological Reactance: A Theory of Freedom and Control. New York: Academic Press.
5. Brown, T.J. & Rothschild, M.L. (1993) Reassessing the impact of television advertising clutter. Journal of Consumer Research, 20(1), pp. 138-146.
6. Cho, C. &. Cheon, H.J. (2004) Why do people avoid advertising on the internet? Journal of Advertising, 33(4), pp. 89-97.
7. Clee, M. & Wicklund, R. (1980) Consumer behavior and psychological reactance. Journal of Consumer Research, 6(4), pp. 389-405.
8. Cotte, J., Chowdhury, T.G., Ratneshwar, S. & Ricci, L.M. (2006) Pleasure of utility? Time planning style and web usage behaviors. Journal of Interactive Marketing, 20, pp. 45-57.
9. Edwards, S.M., Li, H. & Lee, J.H. (2002) Forced exposure and psychological reactance: antecedents and consequences of the perceived intrusiveness of pop-up ads. Journal of Advertising, 31(3), pp. 83-96.
10. Eighmey, J. & McCord, L. (1998) Adding value in the information age: uses and gratifications of sites on the World Wide Web. Journal of Business Research, 41(3), pp. 187-194.
11. Elliott, M.T. & Speck, P.S. (1998) Consumer perceptions of advertising clutter and its impact across various media. Journal of Advertising Research, 38(1), Jan/Feb, pp. 29-41.
12. Flaherty, L.M., Pearce, K.J. & Rubin, R.B. (1998) Internet and face to face communication: not functional alternatives. Communication Quarterly, 46, pp. 250-268.
13. Frazer, C. & McMillan, S. (1999) Sophistication on the World Wide Web: evaluating structure, function and commercial goals of Web sites, in Thorson, E. & Schumann, D.W. (eds) Advertising and the World Wide Web. Mahwah, NJ: Lawrence Erlbaum Associates, pp. 119-135.
14. Grusell, M. (2007) Advertising? Yes please, but only when it's my choice. Journal of Media Business Studies, 4(3), pp. 87-101.
15. Ha, L. (1996) Observations. Advertising clutter in consumer magazines: dimension and effects. Journal of Advertising Research, 36(4), pp. 76-84.
16. Ha, L. (1999) A model of magazine advertising clutter and advertising effectiveness. Gallup Research Journal, 2(1), pp. 157-184.
17. Ha, L. & Litman, B.R. (1997) Does advertising clutter have diminishing and negative returns? Journal of Advertising, 26(1), pp. 31-42.
18. Hernandez, R. (2004) Clear Channel vows to nix on-air advertising clutter. The Business Journal, 30 July. Retrieved 20 March 2006 from http://www.bizjournals.com/phoenix/stories/2004/08/02/ newscolumn3.html.
19. Holbrook, M.B. & Hirschman, E.C. (1982) The experimental aspects of consumption: consumer fantasies, feelings, and fun. Journal of Consumer Research, 9(2), pp. 132-141.
20. Interactive Advertising Bureau (2006) Glossary of interactive advertising terms. Retrieved 10 March 2006 from http://www.iab.net/ resources/glossary.asp.
21. Interactive Advertising Bureau (2007) Internet advertising revenues continue to soar, reach nearly $10 billion in first half of '07. Retrieved 3 October 2007 from http://www.lab.net/news/pr_2007_10_04.asp.
22. Kirmeyer, S.L. (1988) Coping with competing demands: interruptions and the type of a pattern. Journal of Applied Psychology, 73(4), pp. 621-629.
23. Li, H., Edwards, S.M. & Lee, J.H. (2002) Measuring the intrusiveness of advertisements: scale development and validation. Journal of Advertising, 31(2), pp. 37-48.
24. MacInnis, D. & Jaworski, B.J. (1989) Information processing from advertisements: toward an integrative framework. Journal of Marketing, 53 (October), pp. 1-23.
25. Malhotra, N., Jain, A.K. & Lagakos, S.W. (1982) The information overload controversy: an alternative viewpoint. Journal of Marketing, 46 (Spring), pp. 27-37.
26. Mandese, J. (1992). Advertisers talk tough on clutter. Vow to hold back dollars from nets. Advertising Age, May 11.
27. Miller, G.A. (1956) The magic number seven, plus or minus two: some limits on our capacity for processing information, Psychological Review, 63(2), pp. 82-97.
28. Mittal, B. (1994) Public assessment of TV advertising: faint praise and harsh criticism. Journal of Advertising Research, 34(1), pp. 35-53.
29. Moe, W.W. (2006) A field experiment to assess the interruption effect of pop-up promotions. Journal of Interactive Marketing, 20(1), pp. 34-44.
30. Mord, M.S. & Gilson, E. (1985) Shorter units: risk-responsibility-reward. Journal of Advertising Research, 25(5), pp. 9-19.
31. Muehling, D.D. (1987) An investigation of factors underlying attitude-toward-the-advertising in general. Journal of Advertising, 16(1), pp. 32-40.
32. Obermiller, C., Spangenberg, E. & MacLachlan, J.L. (2005) Ad skepticism. Journal of Advertising, 34(3), pp. 7-17.
33. O'Donohue, S. (1995) Attitudes to advertising. A review of both British and American Research. International Journal of Advertising, 14(3), pp. 245-261.
34. Papacharissi, Z. & Rubin, A.M. (2000) Predictors and internet use. Journal of Broadcasting & Electronic Media, 44 (Spring), pp. 175-196.
35. Parasuraman, A. & Zinkhan, G.M. (2002) Marketing to and serving customers through the internet: an overview and research agenda. Journal of the Academy of Marketing Science, 30(4), pp. 286-295.
36. Petty, R., Cacioppo, J.T. & Schumann, D. (1983) Central and peripheral routes to advertising effectiveness: the moderating role of involvement. Journal of Consumer Research, 10(3), pp. 135-146.
37. Pieters, R.G.M. & Bijmolt, T.H.A. (1997) Consumer memory for television advertising: a field study of duration, serial position, and competition effects. Journal of Consumer Research, 23 (March), pp. 362-372.
38. Pillai, S. (1990) Impact of clutter on advertising viewership and recall: an Indian experiment. Journal of the Market Research Society, 32(2), pp. 187-196.
39. Pollay, R.W. & Mittal, B. (1993) Here's the beef: factors, determinants, and segments in consumer criticism of advertising. Journal of Marketing, 57(3), pp. 99-114.
40. Ray, M.L. & Webb, P.H. (1986) Three prescriptions for clutter. Journal of Advertising Research, 26(1), pp. 69-77.
41. Reid, L.N. & Soley, L.C. (1982) Generalized and personalized attitudes toward advertising's social and economic effects. Journal of Advertising, 11(3), pp. 3-7.
42. Riebes, E. & Dawes, J. (2006) Recall of radio advertising in low and high advertising clutter formats. International Journal of Advertising, 25(1), pp. 75-86.
43. Rodgers, S. & Thorson, E. (2000) The interactive advertising model: how users perceive and process online ads. Journal of Interactive Advertising, 1 (Fall), pp. 1-21.
44. Rojas-Méndez, J.I. & Davies, G. (2005) Avoiding television advertising: some explanations from time allocation theory. Journal of Advertising Research, 45(1), pp. 34-48.
45. Schneider, W., Dumas, S.T. & Shiffrin, R.M. (1984) Automatic and control processing and attention, in Parasuraman, R. & Davies, D.R. (eds) Varieties of Attention. New York: Academic Press, pp. 1-28.
46. Seamon, J. G. (1980) Memory and Cognition. New York: Oxford University Press.
47. Smith, R.E. & Buchholz, L.M. (1991) Multiple resource theory and consumer processing of broadcast advertisements: an involvement perspective. Journal of Advertising, 20(3), pp. 1-8.
48. Speier, C. & Valacich, J.S. (1999) The influence of task interruption on individual decision making: an information overload perspective. Decision Sciences, 30(2), pp. 337-360.
49. Sundar, S.S. & Kalyanaraman, S. (2004) Arousal, memory, and impression formation effects of animation speed in web advertising. Journal of Advertising, 33(1), pp. 7-17.
50. Webb, P.H. (1979) Consumer initial processing in a difficult media environment. Journal of Consumer Research, 6(3), pp. 225-236.
51. Webb, P.H. & Ray, M.L. (1979) Effects of TV clutter. Journal of Advertising Research, 19(3), pp. 7-12.
52. Wickens, C.D. (1984) Processing resources in attention, in Parasuraman, R. & Davies, D.R. (eds) Varieties of Attention. New York: Academic Press, pp. 63-102.
53. Zijlstra, F.R.H., Roe, R.A., Leonora, A.B. & Krediet, I. (1999) Temporal factors in mental work: effects of interrupted activities. Journal of Occupational and Organizational Psychology, 72(2), pp. 163-185.