Sponsorship and recall of sponsors

Psychology and Marketing

Volumn 18, Issue 2, 2001, Pages 167-190

  Lardinoit, T ^a   Derbaix, C ^b  

^a ESSEC   (Belgium)

^b FUCaM   (Belgium)

Author keywords

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EID: 0035624917     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/1520-6793(200102)18:2<167::AID-MAR1004>3.0.CO;2-I     Document Type: Article

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