Competitive advertising and ad repetition effects: Comparing high-share and low-share brands

International Journal of Advertising

Volumn 25, Issue 3, 2006, Pages 271-307

  Laroche, Michel ^a   Cleveland, Mark ^b   Maravelakis, Irene ^b  

^a Gina Cody School of Engineering and Computer Science   (Canada)

^b UNIVERSITY OF WESTERN ONTARIO   (Canada)

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EID: 39049090494     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2006.11072971     Document Type: Article

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