Promoting movies on television

Journal of Applied Communication Research

Volumn 33, Issue 2, 2005, Pages 139-158

  Eastman, Susan Tyler ^a,c   Schwartz, Nancy C ^a   Cai, Xiaomei ^b  

^a INDIANA UNIVERSITY   (United States)

^b UNIVERSITY OF DELAWARE   (United States)

^c Department of Telecommunications ^*  (United States)

Author keywords

Movies; Programming; Promotion; Television

Indexed keywords

EID: 27944443596     PISSN: 00909882     EISSN: 14795752     Source Type: Journal    
DOI: 10.1080/00909880500045098     Document Type: Article

References (25)

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