Evaluating the significance of placement on recall of advertisements during the super bowl

Journal of Current Issues and Research in Advertising

Volumn 25, Issue 2, 2003, Pages 57-67

  Newell, Stephen J ^a   Wu, Bob ^b  

^a WESTERN MICHIGAN UNIVERSITY   (United States)

^b BOWLING GREEN STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 76349118641     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2003.10505149     Document Type: Article

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