How clutter affects advertising effectiveness

Journal of Advertising Research

Volumn 49, Issue 2, 2009, Pages 159-163

  Hammer, Peter ^a   Riebe, Erica ^a   Kennedy, Rachel ^a  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

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[No Author keywords available]

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EID: 67651177874     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849909090217     Document Type: Article

References (16)

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