Mega-Special-Event Promotions and Intent to Purchase: A Longitudinal Analysis of the Super Bowl

Journal of Sport Management

Volumn 22, Issue 4, 2008, Pages 392-409

  O'Reilly, Norm ^a   Lyberger, Mark ^b   McCarthy, Larry ^c   Séguin, Benoît ^d   Nadeau, John ^e  

^a LAURENTIAN UNIVERSITY   (Canada)

^b KENT STATE UNIVERSITY   (United States)

^c SETON HALL UNIVERSITY   (United States)

^d UNIVERSITY OF OTTAWA   (Canada)

^e NIPISSING UNIVERSITY   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 53349153913     PISSN: 08884773     EISSN: 1543270X     Source Type: Journal    
DOI: 10.1123/jsm.22.4.392     Document Type: Article

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