Watch this space: the on-air marketing communications of UK television

International Journal of Advertising

Volumn 18, Issue 3, 1999, Pages 291-304

  Meech, Peter ^a  

^a UNIVERSITY OF STIRLING   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85007882358     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1999.11104762     Document Type: Article

References (19)

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5. Cummins, J., (1992) untitled article, TV World, January, 4.
6. Dawson, C., (1996) ‘Television advertising: in need of reinvention?’, International Journal of Advertising, 15, 302–13.
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10. Independent Television Commission (ITC) (1998) ITC Programme Code. London: ITC.
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14. Meech, P., (1996) ‘The lion, the thistle and the saltire: national symbols and corporate identity in Scottish broadcasting’, Screen, 37(1). 68–81.
15. Mills, D., (1993) “Walker slams way promos hit ads', Campaign, 2 April.
16. Morris, N., (1998) ‘US voices on UK radio’, paper presented at the International Communication Association's 48th annual meeting, Jerusalem, July.
17. Olins, W., (1989) Corporate Identity. London: Thames and Hudson.
18. Owen, J., (1998) ‘Auntie's marketing masterplan’, Campaign, 19 June.
19. Rose, S., & Robinson, D., (1997) The Development of a Television Channel Brand Model. Kingston: Kingston Business School.