How the tone and wording of advertisements interact

International Journal of Advertising

Volumn 27, Issue 2, 2008, Pages 191-207

  Veer, Ekant ^a   Pervan, Simon ^a  

^a UNIVERSITY OF BATH   (United Kingdom)

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EID: 44649195790     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2008.11073051     Document Type: Article

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