The Retailing Literature as a Basis for Franchising Research: Using Intellectual Structure to Advance Theory

Journal of Retailing

Volumn 87, Issue 3, 2011, Pages 269-284

  Chabowski, Brian R ^a   Hult, G Tomas M ^b   Mena, Jeannette A ^c  

^a UNIVERSITY OF TULSA   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

^c UNIVERSITY OF SOUTH FLORIDA   (United States)

Author keywords

Consumer exchange; Franchise structure; Hierarchical cluster analysis; Intellectual structure; Multidimensional scaling; Retailing literature; Strategic commitment

Indexed keywords

EID: 80053383912     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2011.04.001     Document Type: Article

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