Power and control in international retail franchising

European Journal of Marketing

Volumn 40, Issue 11-12, 2006, Pages 1292-1316

  Doherty, Anne Marie ^a   Alexander, Nicholas ^b  

^a University of Glamorgan   (United Kingdom)

^b ABERYSTWYTH UNIVERSITY   (United Kingdom)

Author keywords

Control systems; Fashion; Franchising; International trade; Retailing

Indexed keywords

EID: 33750483999     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560610702821     Document Type: Article

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