An examination of moderator effects in the four-stage loyalty model

Journal of Service Research

Volumn 8, Issue 4, 2006, Pages 330-345

  Evanschitzky, Heiner ^a,c,d,e   Wunderlich, Maren ^b,f  

^a Marketing Center Muenster (MCM)   (Germany)

^b Premiere Fernsehen GmbH and Co KG   (Germany)

^c Department of Prof Dr Dieter Ahlert   (Germany)

^d UNIVERSITY OF MÜNSTER   (Germany)

^e FLORIDA ATLANTIC UNIVERSITY   (United States)

^f Premiere Fernsehen GmbH and Co KG (Pay TV Broadcaster)   (Germany)

Author keywords

Customer loyalty; Four stage loyalty model; Moderator effects; Structural equation modeling

Indexed keywords

EID: 33646183228     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670506286325     Document Type: Review

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