The effective delivery of franchisor services: A comparison of U.S. and german support practices for franchisees

Journal of Marketing Channels

Volumn 15, Issue 4, 2008, Pages 315-335

  Grunhagen, Marko ^a   Dipietro, Robin B ^b   Stassen, Robert E ^c   Frazer, Lorelle ^d  

^a EASTERN ILLINOIS UNIVERSITY   (United States)

^b UNIVERSITY OF NEBRASKA LINCOLN   (United States)

^c UNIVERSITY OF ARKANSAS   (United States)

^d GRIFFITH UNIVERSITY   (Australia)

Author keywords

Disruption; Franchise failure; Franchising; Germany; International; Services

Indexed keywords

EID: 67650093223     PISSN: 1046669X     EISSN: 15407039     Source Type: Journal    
DOI: 10.1080/10466690802064034     Document Type: Article

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