A bargaining theory of distribution channels

Journal of Marketing Research

Volumn 40, Issue 1, 2003, Pages 80-100

  Iyer, Ganesh ^a   Villas Boas, J Miguel ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0037291143     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.40.1.80.19134     Document Type: Article

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