Shopping behavior and consumer preference for store price format: Why "large basket" shoppers prefer EDLP

Marketing Science

Volumn 17, Issue 1, 1998, Pages 66-88

  Bell, David R ^a   Lattin, James M ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b STANFORD UNIVERSITY   (United States)

Author keywords

Choice models; Market basket; Pricing; Shopping behavior

Indexed keywords

EID: 0032220722     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.17.1.66     Document Type: Article

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