The better they are, the more they give: Trade promotions of consumer durables

Journal of Marketing Research

Volumn 42, Issue 1, 2005, Pages 54-66

  Bruce, Morris ^a   Desai, Preyas S ^b   Staelin, Richard ^b,c  

^a UNIVERSITY OF TEXAS AT DALLAS   (United States)

^b Business Administration   (United States)

^c DUKE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 14844333211     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.42.1.54.56886     Document Type: Review

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