Product placements in movies and on Broadway: A field study

International Journal of Advertising

Volumn 30, Issue 3, 2011, Pages 373-398

  Wilson, Rick T ^a   Till, Brian D ^b  

^a HOFSTRA UNIVERSITY   (United States)

^b SAINT LOUIS UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80053210566     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/IJA-30-3-373-398     Document Type: Review

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