Brand placement prominence: Good for memory! Bad for attitudes

Journal of Advertising Research

Volumn 49, Issue 2, 2009, Pages

  Reijmersdal, Eva Van ^a  

^a UNIVERSITY OF AMSTERDAM   (Netherlands)

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EID: 67651151522     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

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