Understanding attitudes toward and behaviors in response to product placement

Journal of Advertising

Volumn 39, Issue 1, 2010, Pages 83-96

  De Gregorio, Federico ^a   Sung, Yongjun ^b  

^a UNIVERSITY OF AKRON   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77949777685     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367390106     Document Type: Article

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