Illustrating a systematic approach to selecting motion pictures for product placements and tie-ins

International Journal of Advertising

Volumn 27, Issue 5, 2008, Pages 691-714

  Redondo, Ignacio ^a   Holbrook, Morris B ^b  

^a UNIVERSIDAD AUTÓNOMA DE MADRID   (Spain)

^b Och Spine at New York Presbyterian Hospitals   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 69549087326     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/S026504870808027X     Document Type: Article

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