Product placement - A hot topic gets hotter

International Journal of Advertising

Volumn 28, Issue 5, 2009, Pages

  Taylor, Charles R ^a  

^a VILLANOVA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77149152814     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Editorial

References (21)

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