Brand placement in novels: A test of the generation effect

International Journal of Advertising

Volumn 27, Issue 4, 2008, Pages 495-509

  Brennan, Ian ^a  

^a Malik and Seeme Hasan School of Business   (United States)

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EID: 54049123352     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/S0265048708080086     Document Type: Article

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