Positive mood and susceptibility to false advertising

Journal of Advertising

Volumn 38, Issue 3, 2009, Pages 127-142

  LaTour, Kathryn A ^a   LaTour, Michael S ^a  

^a UNIVERSITY OF NEVADA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 69749124102     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367380309     Document Type: Article

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