Mixing advertising and editorial content in radio programmes: Appreciation and recall of brand placements versus commercials

International Journal of Advertising

Volumn 30, Issue 3, 2011, Pages 425-446

  Van Reijmersdal, Eva A ^a,b,c  

^a UNIVERSITY OF AMSTERDAM   (Netherlands)

^b Department of Marketing Communication ^*  (Netherlands)

^c UNIVERSITY OF AMSTERDAM   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80053182554     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/IJA-30-3-425-446     Document Type: Article

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