Separate and joint effects of medium type on consumer responses: A comparison of television, print, and the Internet

Journal of Business Research

Volumn 58, Issue 3 SPEC. ISS., 2005, Pages 377-386

  Dijkstra, Majorie ^a   Buijtels, Heidi E J J M ^a   van Raaij, W Fred ^a  

^a ERASMUS UNIVERSITY   (Netherlands)

Author keywords

Affective responses; Cognitive responses; Conative responses; Multiple media campaign; Single medium campaign

Indexed keywords

EID: 11044220116     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(03)00105-X     Document Type: Article

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