Segmentation based on affinity for advertising

Journal of Advertising Research

Volumn 40, Issue 4, 2000, Pages 35-43

  Smit, Edith G ^a   Neijens, Peter C ^a  

^a UNIVERSITY OF AMSTERDAM   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 24644477221     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-40-4-35-43     Document Type: Article

References (19)

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