How media factors affect audience responses to brand placement

International Journal of Advertising

Volumn 29, Issue 2, 2010, Pages 279-301

  van Reijmersdal, Eva ^a   Smit, Edith ^a   Neijens, Peter ^a  

^a UNIVERSITY OF AMSTERDAM   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77953646216     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/S0265048710201154     Document Type: Article

References (65)

1. Auty, S. & Lewis, C. (2004) Exploring children's choice: the reminder effect of product placement. Psychology & Marketing,21(9), pp. 697-713.
2. Balasubramanian, S.K., Karrh, J.A. & Patwardhan, H. (2006) Audience response to product placement: an integrative framework and future research agenda. Journal of Advertising,35(3), pp. 115-141.
3. Baron, R.M. & Kenny, D.A. (1986) The moderator-mediator variable distinction in social psychology research: conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology,51(6), pp. 1173-1182.
4. Brennan, I., Dubas, K.M. & Babin, L.A. (1999) The influence of product placement type and exposure time on product placement recognition. International Journal of Advertising,18(3), pp. 323-337.
5. Buijzen, M. (2007) Reducing children's susceptibility to commercials: mechanisms of factual and evaluative advertising interventions. Media Psychology,9, pp. 411-430.
6. Bushman, B.J. (2005) Violence and sex in television programs do not sell products in advertisements. Psychological Science,16(9), pp. 702-708.
7. Chaney, I.M., Lin, K.-H. & Chaney, J. (2004) The effect of billboards within the gaming environment. Journal of Interactive Advertising,5(1), pp. 54-69.
8. Chaudhuri, A. & Buck, R. (1995) Media differences in rational and emotional responses to advertising. Journal of Broadcasting & Electronic Media,39(1), pp. 109-125.
9. Cho, C.-H. (2003) Factors influencing clicking of banner ads on the www. Cyber Psychology and Behaviour',6(2), pp. 201-215.
10. Clancy, K.J. & Kweskin, D.M. (1971) TV commercial recall correlates. Journal of Advertising Research,11(2), pp. 18-20.
11. D'Astous, A. & Seguin, N. (1999) Consumer reactions to product placement strategies in television sponsorship. European Journal of Marketing,33(9/10), pp. 896-911.
12. DeLorme, D.E. & Reid, L.N. (1999) Moviegoers' experiences and interpretations of brands in films revisited. Journal of Advertising, 28(2), pp. 71-95.
13. De Pelsmacker, P., Geuens, M. & Anckaert, P. (2002) Media context and advertising effectiveness: the role of context appreciation and context/ad similarity. Journal of Advertising,31(2), pp. 49-61.
14. Ferraro, R. & Avery, R.J. (2000) Brand appearances on prime-time television. Journal of Current Issues and Research in Advertising, 22(2), pp. 1-15.
15. Friestad, M. & Wright, P. (1994) The persuasion knowledge model: how people cope with persuasion attempts. Journal of Consumer Research,22(June), pp. 62-74.
16. Friestad, M. & Wright, P. (1999) Everyday persuasion knowledge. Psychology & Marketing,16(2), pp. 185-194.
17. Gould, S.J., Gupta, P.B. & Grabner-Kräuter, S. (2000) Product placements in movies: a cross-cultural analysis of Austrian, French and American consumers' attitudes toward this emerging, international promotional medium. Journal of Advertising,24(4), pp. 43-58.
18. Gupta, P.B. & Gould, S.J. (1997) Consumers' perceptions of the ethics and acceptability of product placements in movies: product category and individual differences. Journal of Current Issues and Research in Advertising,19(1), pp. 37-50.
19. Hall, A. (2005) Audience personality and the selection of media and media genres. Media Psychology, 7(4), pp. 377-398.
20. Hawkins, R.P., Pingree, S., Hitchon, J., Gorham, B.W., Kannaovakun, P., Gilligan, E. et al. (2001) Predicting selection and activity in television genre viewing. Media Psychology,3, pp. 237-263.
21. Holbrook, M.B. & Batta, R. (1987) Assessing the role of emotions as mediators of consumer responses to advertising. Journal of Consumer Research,14(December), pp. 404-420.
22. Isen, A. (1984) The influence of positive affect on decision making and cognitive organization. Advances in Consumer Research,11, pp. 534-537.
23. Johnstone, E. & Dodd, C.A. (2000) Placements as mediators of brand salience within a UK cinema audience. Journal of Marketing Communications,6(3), pp. 141-158.
24. Karrh, J.A., Frith, K.T. & Callison, C. (2001) Audience attitudes towards brand (product) placements: Singapore and the United States. International Journal of Advertising,20(1), pp. 3-24.
25. Karrh, J.A., McKee, K.B. & Pardun, C.J. (2003) Practitioners' evolving views on product placement in effectiveness. Journal of Advertising Research, 43(2), pp. 138-149.
26. Katz, E., Blumler, J.G. & Gurevitch, M. (1973) Uses and gratifications research. Public Opinion Quarterly,37(4), pp. 509-523.
27. Law, S. & Braun, K.A. (2000) I'll have what she's having: gauging the impact of product placements on viewers. Psychology & Marketing,17(12), pp. 1059-1075.
28. Lee, A. & Sternthal, B. (1999) The effects of positive mood on memory. Journal of Consumer Research,26(2), pp. 115-127.
29. Matthes, J., Schemer, C. & Wirth, W. (2007) More than meets the eye: investigating the hidden impact of brand placements in television magazines. International Journal of Advertising,26(4), pp. 477-503.
30. McKechnie, S. & Zhou, J. (2003) Product placement in movies: a comparison of Chinese and American consumers' attitudes. International Journal of Advertising,22(3), pp. 349-374.
31. McQuail, D. (2004) McQuail's Mass Communication Theory (5th edn). London: Sage.
32. Moorman, M., Neijens, P.C. & Smit, E.G. (2002) The effect of magazine-induced psychological responses and thematic congruence on memory and attitude toward the ad in a real life setting. Journal of Advertising,31(4), pp. 27-40.
33. Moorman, M., Neijens, P.C. & Smit, E.G. (2006) The effects of program responses on the processing of commercials placed at various positions in the program and the block. Journal of Advertising Research, 48(1), pp. 49-59.
34. Morton, C.R. & Friedman, M. (2002) 'I saw it in the movies': exploring the link between product placement beliefs and reported usage behavior. Journal of Current Issues and Research in Advertising, 24(2), pp. 33-40.
35. Murry, J.P., Lastovicka, J.L. & Singh, S.N. (1992) Feelings and liking responses to television programs: an examination of two explanations of media-context effects. Journal of Consumer Research,18(3), pp. 441-451.
36. Nebenzahl, I.D. & Secunda, E. (1993) Consumers' attitudes toward product placement in movies. International Journal of Advertising,12(1), pp. 1-11.
37. Neijens, P.C. & Smit, E.G. (2003) Audience reactions towards non-spot advertising: influence of viewer and program characteristics, in Hansen, F. & Christensen, L.B. (eds) Branding and Advertising. Copenhagen: Copenhagen Business School Press, pp. 266-283.
38. Nelson, M.R., Keum, H. & Yaros, R.A. (2004) Advertainment or adcreep: game players' attitudes toward advertising and product placements in computer games. Journal of Interactive Advertising,5(1), pp. 3-30.
39. Nelson, M.R., Yaros, R.A. & Keum, H. (2006) Examining the influence of telepresence on spectator and player processing of real and fictitious brands in a computer game. Journal of Advertising,35(1), pp. 87-99.
40. Newell, J., Salmon, C.T. & Chang, S. (2006) The hidden history of product placement. Journal of Broadcasting & Electronic Media,50(4), pp. 575-594.
41. Norris, C.E. & Colman, A.M. (1994) Effect of entertainment and enjoyment of television programs on perception and memory of advertisements. Social Behaviour and Personality,22(4), pp. 365-367.
42. Norris, C.E., Colman, A.M. & Aleixo, P.A. (2003) Selective exposure to television programmes and advertising effects. Applied Cognitive Psychology,17, pp. 593-606.
43. Obermiller, C. & Spangenberg, E.R. (1998) Development of a scale to measure consumer skepticism toward advertising. Journal of Consumer Psychology,7(2), pp. 159-186.
44. Palmgreen, P. & Rayburn II, J.D. (1979) Uses and gratifications and exposure to public television: a discrepancy approach. Communication Research,6(2), pp. 155-180.
45. Paulhus, D.L. (1984) Two component models of social desirability responding. Journal of Personality and Social Psychology, 46(3), pp. 598-609.
46. Pavelchak, M.A., Antil, J.H. & Munch, J.M. (1988) The Super Bowl: an investigation into the relationship among program context, emotional experience, and ad recall. Journal of Consumer Research,15(3), pp. 360-367.
47. Payne, G.A., Severn, J.J.H. & Dozier, D.M. (1988) Uses and gratifications motives as indicators of magazine readership. Journalism Quarterly,65(4), pp. 909-913.
48. PQ Media (2008) Branded entertainment market defies slowing economy, expands 14.7% to 22.3 billion USD in 2007. Retrieved 26 March 2009 from http://www.pqmedia.com/about-press-20080212-bemf.html.
49. Preacher, K.J. & Hayes, A.F. (2004) SPSS and SAS procedures for estimating indirect effects in simple mediation models. Behavior Research Methods, Instruments & Computers,36(4), pp. 717-731.
50. Rubin, A.M. (1994) Media uses and effects: a uses-and-gratifications perspective, in Bryant, J. & Zillmann, D. (eds) Media Effects: Advances in Theory and Research. Hillsdale, NJ: Lawrence Erlbaum Associates, pp. 417-436.
51. Ruggiero, T.E. (2000) Uses and gratifications theory in the 21st century. Mass Communication and Society,3(1), pp. 3-37.
52. Russell, C.A. (2002) Investigating the effectiveness of product placements in television shows: the role of modality and plot connection congruence on brand memory and attitude. Journal of Consumer Research,29(3), pp. 306-318.
53. Russell, C.A. & Belch, M. (2005) A managerial investigation into the product placement industry. Journal of Advertising Research,45(1), pp. 73-92.
54. Russell, C.A. & Stern, B.B. (2006) Consumers, characters, and products. Journal of Advertising, 35(1), pp. 7-21.
55. Schneider, L.-P. & Cornwell, T.B. (2005) Cashing in on crashed via brand placement in computer games. International Journal of Advertising,24(3), pp. 321-343.
56. Smit, E.G., Van Reijmersdal, E.A. & Neijens, P.C. (2009) Today's practice of brand placement and the industry behind it. International Journal of Advertising, 28(5), pp. 761-782.
57. Stern, B.B., Russell, C.A. & Russell, D.W. (2007) Hidden persuasions in soap operas: damaged heroines and negative consumer effects. International Journal of Advertising,26(1), pp. 9-36.
58. Stewart, D.W., Pavlou, P. & Ward, S. (2002) Media influences on marketing communications, in Bryant, J. & Zillmann, D. (eds) Media Effects: Advances in Theory and Research. Hillsdale, NJ: Lawrence Erlbaum Associates, pp. 353-396.
59. Thorson, E. & Reeves, B. (1986) Effects of over-time measures of viewer liking and activity during programs and commercials on memory for commercials, in Lutz, R.J. (ed.) Advances in Consumer Research, Vol. 13. Provo, UT: Association for Consumer Research, pp. 549-553.
60. Tiwsakul, R., Hackley, C. & Szmigin, I. (2005) Explicit non-integrated product placement in British television programmes. International Journal of Advertising,24(1), pp. 95-111.
61. Van Reijmersdal, E.A. (2009). Brand placement prominence: good for memory! Bad for attitudes? Journal of Advertising Research, 49(2), pp. 151-153
62. Van Reijmersdal, E.A., Neijens, P.C. & Smit, E.G. (2005) Readers' reactions to mixtures of advertising and editorial content in magazines. Journal of Current Issues and Research in Advertising,27(2), pp. 39-53.
63. Van Reijmersdal, E.A., Neijens, P.C. & Smit, E.G. (2007) Effects of TV brand placement on brand image. Psychology & Marketing,24(5), pp. 403-420.
64. Weaver, D.T. & Oliver, M.B. (2000) Television programs and advertising: measuring the effectiveness of product placements within Seinfeld. Paper presented at the 51st Annual Conference of the International Communication Association, Acapulco, Mexico.
65. Yang, M. & Roskos-Ewoldsen, D.R. (2007) The effectiveness of brand placements in the movies: levels of placements, explicit and implicit memory, and brand choice behavior. Journal of Communication,57, pp. 469-489.