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Journal of Advertising Research
Volumn 47, Issue 3, 2007, Pages 215-221
Quantifying the isolated and synergistic effects of exposure frequency for TV, print, and internet advertising
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EID: 60749106375     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849907070262     Document Type: Article
Times cited : (65)
References (4)
  • 1
    • 0038021741 scopus 로고    scopus 로고
    • Building better TV schedules: New light from the single source
    • BROADBENT, S., J. Z. SPITTLER, AND K. LYNCH. "Building Better TV Schedules: New Light from the Single Source." Journal of Advertising Research 37, 4 (1997): 27-31.
    • (1997) Journal of Advertising Research , vol.37 , Issue.4 , pp. 27-31
    • Broadbent, S.1    Spittler, J.Z.2    Lynch, K.3
  • 2
    • 33644880218 scopus 로고    scopus 로고
    • Managing media and advertising change with integrated marketing
    • CALDER, B. J., AND E. C. MALTHOUSE. "Managing Media and Advertising Change with Integrated Marketing." Journal of Advertising Research 45, 4 (2005): 356-361
    • (2005) Journal of Advertising Research , vol.45 , Issue.4 , pp. 356-361
    • Calder, B.J.1    Malthouse, E.C.2
  • 3
    • 0345805194 scopus 로고    scopus 로고
    • Effective Frequency: Then and Now
    • NAPLES, M. "Effective Frequency: Then and Now." Journal of Advertising Research 37, 4 (1997): 7-12.
    • (1997) Journal of Advertising Research , vol.37 , Issue.4 , pp. 7-12
    • Naples, M.1
  • 4
    • 0040878218 scopus 로고    scopus 로고
    • Effective frequency: One exposure or three factors
    • TELLIS, G. "Effective Frequency: One Exposure or Three Factors." Journal of Advertising Research 37, 4 (1997): 75-80.
    • (1997) Journal of Advertising Research , vol.37 , Issue.4 , pp. 75-80
    • Tellis, G.1

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.