Attitudinal effects of combined sponsorship and sponsor's prominence on basketball in Europe

Journal of Advertising Research

Volumn 41, Issue 1, 2001, Pages 48-58

  Lardinoit, Thierry ^a   Quester, Pascale G ^b  

^a ESSEC BUSINESS SCHOOL   (France)

^b UNIVERSITY OF ADELAIDE   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0037902678     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-41-1-48-58     Document Type: Article

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