Corporate marketing in the stock market: The impact of company identification on individuals' investment behaviour

European Journal of Marketing

Volumn 45, Issue 9-10, 2011, Pages 1446-1469

  Aspara, Jaakko ^a   Tikkanen, Henrikki ^a  

^a HELSINKI SCHOOL OF ECONOMICS   (Finland)

Author keywords

Company identification; Corporate branding; Corporate identity; Corporate marketing; Finland; Individual investors; Investment behaviour; Organisational identification

Indexed keywords

EID: 80053088791     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561111151844     Document Type: Article

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