Explicating corporate identity

Corporate Communications: An International Journal

Volumn 14, Issue 4, 2009, Pages

  Balmer, John M t ^a   Powell, Shaun M ^a   Elving, Wim J l ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80053059247     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/ccij.2009.16814daa.001     Document Type: Article

References (5)

1. Albert, S and Whetten, D (1985), “Organizational identity”, Research in Organizational Behavior, Vol. 7, pp. 263–95
2. Balmer, J.M.T. (1999), “Special edition on ‘corporate identity’”, Corporate Communications: An International Journal, Vol. 4 No. 4
3. Fukukawa, K., Balmer, J.M.T. and Gray, E.R. (2007), “Special edition on ‘corporate identity, ethics and corporate social responsibility’”, Journal of Business Ethics, Vol. 76 No. 1
4. Powell, S., Balmer, J.M.T. and Melewar, T. (2007), “Special edition on ‘corporate and organisational marketing’”, Corporate Communications: An International Journal, Vol. 12 No. 4
5. Wilkinson, A. and Balmer, J.M.T. (1996), “Corporate and generic identities: lessons from the Co-operative Bank”, International Journal of Bank Marketing, Vol. 14 No. 4, pp. 22–35