How does financial performance affect marketing? studying the marketing-finance relationship from a dynamic perspective

Journal of the Academy of Marketing Science

Volumn 33, Issue 4, 2005, Pages 476-485

  Lovett, Mitchell J ^a   MacDonald, Jason B ^b  

^a DUKE UNIVERSITY   (United States)

^b BOISE STATE UNIVERSITY   (United States)

Author keywords

Financial performance; Market value; Marketing; Shareholders; Stakeholder salience

Indexed keywords

EID: 28644448769     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070305277382     Document Type: Article

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