Building brand loyalty through individual stock ownership

Journal of Product & Brand Management

Volumn 13, Issue 7, 2004, Pages 488-497

  Schoenbachler, Denise D ^a   Gordon, Geoffrey L ^a   Aurand, Timothy W ^a  

^a NORTHERN ILLINOIS UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84993028508     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420410568426     Document Type: Article

References (26)

1. Aaker, D.A. (1991), Managing Brand Equity, The Free Press, New York, NY.
2. Aaker, D.A. and Jacobson, R. (1994), “The financial information content of perceived quality”, Journal of Marketing Research, Vol. 31, May, pp. 191-201.
3. Armstrong, J.S. and Overton, T.S. (1977), “Estimating non-response bias in mail surveys”, Journal of Marketing Research, Vol. 14, August, pp. 396-402.
4. Baldinger, A. (1996), “Brand loyalty: the link between attitude and behavior”, Journal of Advertising Research, Vol. 36 No. 6, pp. 22-34.
5. Bello, D.C. and Holbrook, M.B. (1995), “Does an absence of brand equity generalize across product classes?”, Journal of Business Research, Vol. 34 No. 2, pp. 125-131.
6. Bloemer, J.M. and Kasper, H.D. (1994), “The complex relationship between consumer satisfaction and brand loyalty”, Journal of Economic Psychology, Vol. 16 No. 2, pp. 311-329.
7. Butera, M.A. (1996), “Hidden venues for shareholder communications”, Corporate Board, September-October, p. 9.
8. Carlson, C.B. (1998), The Individual Investor Revolution, McGraw-Hill, New York, NY.
9. Cauldron, S. (1993), “Brand loyalty: can it be revived?”, Industry Week, 5 April, pp. 11-14.
10. Davis, K. (1994), “Hooked on brand loyalty”, Kiplinger's Personal Finance Magazine, May, pp. 117-119.
11. Dowling, G.R. and Uncles, M. (1997), “Do customer loyalty programs really work?”, Sloan Management Review, Vol. 38 No. 4, pp. 71-82.
12. Fader, P.S. and Schmittlein, D.C. (1993), “Excess behavioral loyalty for high-share brands: deviations from the Dirichlet model for repeat purchasing”, Journal of Marketing Research, Vol. 30 No. 4, pp. 478-493.
13. Galuszka, P. (1997), “Guess who's courting the Beardstown ladies?”, Business Week, 22 September, p. 90.
14. Glaser, M. (2003), “Online broker investors: demographic information, investment strategy, portfolio positions, and trading activity”, working paper, University of Mannheim, Mannheim.
15. Jacoby, J. and Chestnut, R.W. (1978), Brand Loyalty Measurement and Management, John Wiley & Sons, New York, NY.
16. Jacoby, J. and Kyner, D.B. (1973), “Brand loyalty vs repeat purchasing behavior”, Journal of Marketing Research, Vol. 10 No. 1, pp. 1-9.
17. Lane, V. and Jacobson, R. (1995), “Stock market reactions to brand extension announcements: the effects of brand attitude and familiarity”, Journal of Marketing, Vol. 59 No. 1, pp. 63-77.
18. Light, L. (1997), “Brand loyalty management: the basis for enduring profitable growth”, Direct Marketing, Vol. 59 No. 11, pp. 36-43.
19. Munger, S. (1996), “Leveraging new technology to build brand loyalty”, Direct Marketing, Vol. 59 No. 8, pp. 58-60.
20. Newman, J.W. and Werbel, R.A. (1973), “Multivariate analysis of brand loyalty for major household appliances”, Journal of Marketing Research, Vol. 10 No. 4, pp. 404-409.
21. NYSE (2000), NYSE FactBook, New York Stock Exchange, New York, NY, available at: www.nyse.com.
22. Office of the Comptroller of the Currency (1997), Demographic and Financial Characteristics Distribution, available at: www.occ.treas.gov/ftp/workpaper/w97-13a.pdf.
23. Schultz, D.E. and Bailey, S. (2000), “Customer/brand loyalty in an interactive marketplace”, Journal of Advertising Research, Vol. 40 No. 5/6, pp. 41-52.
24. Serwer, A. (1999), “A nation of traders”, Fortune, 11 October, pp. 116-120.
25. Vogelheim, P., Schoenbachler, D.D., Gordon, C. and Gordon, G.L. (2001), “What savvy companies know: the importance of courting the individual investor”, Business Horizons, Vol. 44 No. 1, pp. 69-76.
26. Wells, W., Burnett, J. and Moriarty, S. (2003), Advertising Principles and Practice, Prentice-Hall, Englewood Cliffs, NJ.