Managing vision and the brand within the creative industries

Corporate Communications

Volumn 12, Issue 4, 2007, Pages 394-413

  Powell, Shaun ^a   Dodd, Chris ^a  

^a HERIOT WATT UNIVERSITY   (United Kingdom)

Author keywords

Business to business marketing; Corporate branding; Corporate image; Employee behaviour; Small to medium sized enterprises

Indexed keywords

EID: 34848884806     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280710832533     Document Type: Article

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