Perceived corporate identity/strategy dissonance: Triggers and managerial responses

Journal of General Management

Volumn 33, Issue 1, 2007, Pages 71-91

  He, Hong Wei ^a   Balmer, John M T ^b  

^a UNIVERSITY OF EAST ANGLIA   (United Kingdom)

^b BRUNEL UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 36549001663     PISSN: 03063070     EISSN: None     Source Type: Journal    
DOI: 10.1177/030630700703300105     Document Type: Article

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