Impact of Indian cultural values and lifestyles on meaning of branded products: Study on university students in India

Journal of International Consumer Marketing

Volumn 23, Issue 5, 2011, Pages 365-379

  Khare, Arpita ^a  

^a INDIAN INSTITUTE OF MANAGEMENT ROHTAK   (India)

Author keywords

Brand meanings; Culture; Indian youth; Lifestyle; Values

Indexed keywords

EID: 80052685315     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1080/08961530.2011.602953     Document Type: Article

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