Brand origin in an emerging market: Perceptions of Indian consumers

Asia Pacific Journal of Marketing and Logistics

Volumn 18, Issue 4, 2006, Pages 283-302

  Jin, Zhongqi ^a   Chansarkar, Bal ^a   Kondap, N M ^b  

^a MIDDLESEX UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

^b NMIMS UNIVERSITY   (India)

Author keywords

Brands; Country of origin; India

Indexed keywords

EID: 84986133716     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555850610703254     Document Type: Article

References (26)

1. Ahmed, S. and d’Astous, A. (2001), “Canadian consumers’ perceptions of products made in newly industrializing East Asian countries”, International Journal of Commerce and Management, Vol. 11 No. 1, pp. 54-81.
2. Ahmed, Z.U., Johnson, J.P., Ling, C.P., Fang, T.W. and Hui, A.K. (2002), “Country-of-origin and brand effects on consumers’ evaluations of cruise lines”, International Marketing Review, Vol. 19 No. 3, pp. 279-302.
3. Bandyopadhyay, S. (2001), “Competitiveness of foreign products as perceived by consumers in the emerging Indian market”, Competitiveness Review, Vol. 11 No. 1, pp. 53-65.
4. Batra, R., Ramaswamy, V., Alden, D., Steenkamp, J. and Ramachander, S. (2000), “Effects of brand local and nonlocal origin on consumer attitudes in developing countries”, Journal of Consumer Psychology, Vol. 9 No. 2, pp. 83-95.
5. Bilkey, W. and Nes, E. (1982), “Country-of-origin effects on product evaluations”, Journal of International Business Studies, Vol. 13 No. 1, pp. 89-99.
6. Burgess, S. (1999), “Social identity in an emerging consumer market: how do you do the wash may say a lot about who you think you are”, Advances in Consumer Research, Vol. 26, pp. 170-75.
7. Business Week (2003), “The rise of India”, Business week, 8 December.
8. Dhillon, A. (2005), “India's new rich go on spending spree”, The Sunday Times, 3 April.
9. Dichter, E. (1962), “The world customer”, Harvard Business Review, Vol. 40 No. 4, pp. 113-22.
10. Geen, R. (1991), “Social motivation”, Annual Review of Psychology, Vol. 42, pp. 377-99.
11. Ger, G., Askegaard, S. and Christensen, A. (1999), “Experiential nature of product-place images: image as a narrative”, Advances in Consumer Research, Vol. 26, pp. 165-9.
12. Han, C.M. (1989), “Country image: halo or summary construct”, Journal of Marketing Research, Vol. XXVI, May, pp. 222-9.
13. Hogg, M. (1992), The Social Psychology of Group Cohesiveness: From Attraction to Social Identity, Harvester Wheatsheaf, New York, NY.
14. Hui, M.K. and Zhou, L. (2003), “Country-of-manufacture effects for known brands”, European Journal of Marketing, Vol. 37 No. 1/2, pp. 133-53.
15. Kaiser, H.F. (1960), “The application of electronic computer to factor analysis”, Educational and Psychological Measurement, Vol. 20, pp. 141-51.
16. Lim, K. and O’Cass, A. (2001), “Consumer brand classifications: an assessment of culture-of-origin versus country-of-origin”, Journal of Product and Brand Management, Vol. 10 No. 2, pp. 120-36.
17. Papadopoulos, N. and Heslop, L. (2002), “Country equity and country branding: problems and prospects”, Brand Management, Vol. 9 No. 4-5, pp. 294-314.
18. Peterson, R.A. and Jolibert, A.J.P. (1995), “A meta-analysis of country-of-origin effects”, Journal of International Business Studies, Fourth Quarter, Vol. 26 No. 4, pp. 883-900.
19. Peris, S.M., Newman, K., Bigne, E. and Chansarkar, B. (1993), “Aspects of Anglo-Spanish perceptions and product preferences arising from ‘Country of Origin’ image”, International Journal of Advertising, Vol. 12, pp. 131-42.
20. Pittman, T.S. and Heller, J.F. (1987), “Social motivation”, Annual Review of Psychology, Vol. 38, pp. 461-89.
21. Population Clock (2005), available at: www.medindia.net/patients/calculators/pop_clock.asp (accessed on 30 March 2005).
22. Pyszczynski, T., Greenberg, J. and Solomon, S. (1997), “Why do we need what we need? A terror management perspective on the roots of human social motivation”, Psychological Inquiry, Vol. 8 No. 1, pp. 1-20.
23. Schooler, R.D. (1965), “Product bias in the central american common market”, Journal of Marketing Research, Vol. 4, pp. 394-97.
24. Thakor, M.V. and Kohli, C.S. (1996), “Brand origin: conceptualization and review”, Journal of Consumer Marketing, Vol. 13 No. 3, pp. 27-42.
25. Thakor, M.V. and Lavack, A. (2003), “Effect of perceived brand origin associations on consumer perceptions of quality”, Journal of product and Brand Management, Vol. 12 No. 6, pp. 394-407.
26. Verlegh, P.W. and Steenkamp, J. (1999), “A review and meta-analysis of country-of-origin research”, Journal of Economic Psychology, Vol. 20, pp. 521-46.