Foundations for building share of heart in global brands

Journal of Product & Brand Management

Volumn 17, Issue 2, 2008, Pages 64-72

  Pitta, Dennis A ^a   Franzak, Frank J ^b  

^a UNIVERSITY OF BALTIMORE   (United States)

^b VIRGINIA COMMONWEALTH UNIVERSITY   (United States)

Author keywords

Brand management; Consumer behaviour; Consumer marketing; International marketing

Indexed keywords

EID: 42149127065     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420810864676     Document Type: Article

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