Dimensions of Indian culture, core cultural values and marketing implications: An analysis

Cross Cultural Management: An International Journal

Volumn 15, Issue 4, 2008, Pages 367-378

  Banerjee, Saikat ^a  

^a INDIAN INSTITUTE OF FOREIGN TRADE   (India)

Author keywords

India; Marketing strategy; National cultures; Social value

Indexed keywords

EID: 84986077454     PISSN: 13527606     EISSN: 17586089     Source Type: Journal    
DOI: 10.1108/13527600810914157     Document Type: Article

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