Identity salience and shifts in product preferences of Hispanic consumers: Cultural relevance of product attributes as a moderator

Journal of Business Research

Volumn 62, Issue 8, 2009, Pages 826-833

  Chattaraman, Veena ^a   Rudd, Nancy A ^b   Lennon, Sharron J ^c  

^a AUBURN UNIVERSITY   (United States)

^b OHIO STATE UNIVERSITY   (United States)

^c UNIVERSITY OF DELAWARE   (United States)

Author keywords

Acculturation; Cultural relevance; Hispanic; Identity; Salience

Indexed keywords

EID: 67349225735     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2008.04.002     Document Type: Article

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