-
1
-
-
0037958365
-
Gender displaying television commercials: A comparative study of television commercials in the 1950s and 1980s
-
Allan, K., & Coltrane, S. (1996). Gender displaying television commercials: A comparative study of television commercials in the 1950s and 1980s. Sex Roles, 35(3/4), 185-203.
-
(1996)
Sex Roles
, vol.35
, Issue.3-4
, pp. 185-203
-
-
Allan, K.1
Coltrane, S.2
-
2
-
-
0001067793
-
A comparative analysis of the roles portrayed by women in print advertisements: 1958, 1970, 1972
-
Belkaoui, A., & Belkaoui, J. M. (1976). A comparative analysis of the roles portrayed by women in print advertisements: 1958, 1970, 1972. Journal of Marketing Research, XII, 168-172.
-
(1976)
Journal of Marketing Research
, vol.12
, pp. 168-172
-
-
Belkaoui, A.1
Belkaoui, J.M.2
-
3
-
-
0002505391
-
Gender positioning of a traditionally male-dominant product
-
June/July
-
Bellizzi, J. A., & Milner, L. (1991, June/July). Gender positioning of a traditionally male-dominant product. Journal of Advertising Research, 74-72.
-
(1991)
Journal of Advertising Research
, pp. 74-172
-
-
Bellizzi, J.A.1
Milner, L.2
-
4
-
-
34248489255
-
The good-provider role: Its rise and fall
-
Bernard, J. (1981). The good-provider role: Its rise and fall. American Psychologist, 36, 1-12.
-
(1981)
American Psychologist
, vol.36
, pp. 1-12
-
-
Bernard, J.1
-
5
-
-
0029584808
-
Attitudes and sex-role perceptions among working couples in India
-
Bharat, S. (1995). Attitudes and sex-role perceptions among working couples in India. Journal of Comparative Family Studies, XXVI(3), 371-388.
-
(1995)
Journal of Comparative Family Studies
, vol.26
, Issue.3
, pp. 371-388
-
-
Bharat, S.1
-
6
-
-
0000949166
-
The portrayal of men and women in U.S. Television commercials: A recent content analysis and trends over 15 years
-
Bretl, D. J., & Cantor, J. (1988). The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years. Sex Roles, 18, 595-609.
-
(1988)
Sex Roles
, vol.18
, pp. 595-609
-
-
Bretl, D.J.1
Cantor, J.2
-
7
-
-
0002505393
-
Cross-cultural consumer research in india: A review and analysis
-
Brokaw, S. C., & Lakshman, C. (1995). Cross-cultural consumer research in India: A review and analysis. Journal of International Consumer Marketing, 7(3), 53-81.
-
(1995)
Journal of International Consumer Marketing
, vol.7
, Issue.3
, pp. 53-81
-
-
Brokaw, S.C.1
Lakshman, C.2
-
9
-
-
0002871166
-
A woman's place: An analysis of the roles portrayed by women in magazine advertisements
-
Courtney, A. E., & Lockeretz, S. W. (1971). A woman's place: An analysis of the roles portrayed by women in magazine advertisements. Journal of Marketing Research, VIII, 92-59.
-
(1971)
Journal of Marketing Research
, vol.8
, pp. 92-159
-
-
Courtney, A.E.1
Lockeretz, S.W.2
-
10
-
-
0000339516
-
The effect of television day part on gender portrayals in television commercials: A content analysis
-
Craig, R. S. (1992). The effect of television day part on gender portrayals in television commercials: A content analysis. Sex Roles, 26, 197-211.
-
(1992)
Sex Roles
, vol.26
, pp. 197-211
-
-
Craig, R.S.1
-
11
-
-
84937298411
-
The portrayal of people in magazine advertisements: The United States and Korea
-
Cutler, B. D., Javalgi, R. G., & Lee, D. (1995). The portrayal of people in magazine advertisements: The United States and Korea. Journal of International Consumer Marketing, 8(2), 45-55.
-
(1995)
Journal of International Consumer Marketing
, vol.8
, Issue.2
, pp. 45-55
-
-
Cutler, B.D.1
Javalgi, R.G.2
Lee, D.3
-
12
-
-
0002498171
-
Brand names or cognition? a look at information processing behaviour of Indian mothers and sons
-
Dholakia, R. (1986). Brand names or cognition? A look at information processing behaviour of Indian mothers and sons. Management and Labor Studies, 11(1), 115-121.
-
(1986)
Management and Labor Studies
, vol.11
, Issue.1
, pp. 115-121
-
-
Dholakia, R.1
-
14
-
-
0002623949
-
Masculinity as fact: A review of empirical mass communication research on masculinity
-
S. Craig (Ed.), Newbury Park, CA: Sage
-
Fejes, F. J. (1992). Masculinity as fact: A review of empirical mass communication research on masculinity. In S. Craig (Ed.), Men, masculinity and the media. Newbury Park, CA: Sage.
-
(1992)
Men, Masculinity and the Media
-
-
Fejes, F.J.1
-
15
-
-
0002412748
-
Gender role portrayals in Japanese advertising: A magazine content analysis
-
Ford, J. B., Voli, P. K., Honeycutt, E. D., Jr., & Casey, S. L. (1998). Gender role portrayals in Japanese advertising: A magazine content analysis. Journal of Advertising, 27(1), 113-125.
-
(1998)
Journal of Advertising
, vol.27
, Issue.1
, pp. 113-125
-
-
Ford, J.B.1
Voli, P.K.2
Honeycutt E.D., Jr.3
Casey, S.L.4
-
16
-
-
0002526960
-
An exploratory study of family decision making using a new taxonomy of family role structure
-
T. K. Srull (Ed.), Association for Consumer Research
-
Foster, I. R., & Olshavsky, R. W. (1989). An exploratory study of family decision making using a new taxonomy of family role structure. In T. K. Srull (Ed.), Advances in consumer research XVI(pp. 665-670). Association for Consumer Research.
-
(1989)
Advances in Consumer Research
, vol.16
, pp. 665-670
-
-
Foster, I.R.1
Olshavsky, R.W.2
-
18
-
-
21144464198
-
The stereotyped portrayal of men and women in British television advertisements
-
Furnham, A., & Bitar, N. (1993). The stereotyped portrayal of men and women in British television advertisements. Sex Roles, 29(3/4), 297-310.
-
(1993)
Sex Roles
, vol.29
, Issue.3-4
, pp. 297-310
-
-
Furnham, A.1
Bitar, N.2
-
22
-
-
84873014373
-
-
November 16 India is opening for business. Fortune
-
Jacob, R. (1992, November 16). India is opening for business. Fortune.
-
(1992)
-
-
Jacob, R.1
-
23
-
-
0002642494
-
Man to man: A content analysis of sole-male images in male-audience magazines
-
Kolbe, R. H., & Albanese, P. J. (1996). Man to man: A content analysis of sole-male images in male-audience magazines. Journal of Advertising, XXV(4), 1-20.
-
(1996)
Journal of Advertising
, vol.25
, Issue.4
, pp. 1-20
-
-
Kolbe, R.H.1
Albanese, P.J.2
-
24
-
-
0031517726
-
The functional integration of sole-male images into magazine advertisements
-
Kolbe, R. H., & Albanese, P. J. (1997). The functional integration of sole-male images into magazine advertisements. Sex Roles, 36(11/12), 812-836.
-
(1997)
Sex Roles
, vol.36
, Issue.11-12
, pp. 812-836
-
-
Kolbe, R.H.1
Albanese, P.J.2
-
25
-
-
0033249135
-
Gendered ethnicity: Crating a Hindu Indian identity in the United States
-
Kurien, P. (1999). Gendered ethnicity: Crating a Hindu Indian identity in the United States. American Behavioral Scientist, 42, 4.
-
(1999)
American Behavioral Scientist
, vol.42
, pp. 4
-
-
Kurien, P.1
-
26
-
-
84911503494
-
Attitudes toward women and satisfaction with sex roles in advertisements
-
Lammers, H. B., & Wilkinson, M. L. (1981). Attitudes toward women and satisfaction with sex roles in advertisements, Psychological Reports.
-
(1981)
Psychological Reports
-
-
Lammers, H.B.1
Wilkinson, M.L.2
-
27
-
-
0002471798
-
Role portrayals in British magazine advertisements
-
Lysonski, S. (1985). Role portrayals in British magazine advertisements, European Journal of Marketing, 19(1), 37-55.
-
(1985)
European Journal of Marketing
, vol.19
, Issue.1
, pp. 37-55
-
-
Lysonski, S.1
-
28
-
-
84873006423
-
Faces of the Indian male: A study of stereotypes
-
Matthew, V. (1990). Faces of the Indian male: A study of stereotypes. Journal of the Market Research Society, 32(2), 217-225.
-
(1990)
Journal of the Market Research Society
, vol.32
, Issue.2
, pp. 217-225
-
-
Matthew, V.1
-
29
-
-
0000480253
-
Gender-role stereotyping in Australian television advertisements
-
Mazella, C., Durkin, K., Cerini, E., & Buralli, P. (1992). Gender-role stereotyping in Australian television advertisements. Sex Roles, 26, 243-259.
-
(1992)
Sex Roles
, vol.26
, pp. 243-259
-
-
Mazella, C.1
Durkin, K.2
Cerini, E.3
Buralli, P.4
-
30
-
-
84873007913
-
-
Media Reports (1995). (Table 3A, p. MR/95/3A/3-4). MRUC
-
Media Reports (1995). (Table 3A, p. MR/95/3A/3-4). MRUC.
-
-
-
-
31
-
-
0002417653
-
Sex role portrayals in Turkish television advertisements: An examination in an international context
-
Milner, L. M., & Collins, J. M. (1998). Sex role portrayals in Turkish television advertisements: An examination in an international context. Journal of Euro-Marketing, 7(1), 1-28.
-
(1998)
Journal of Euro-marketing
, vol.7
, Issue.1
, pp. 1-28
-
-
Milner, L.M.1
Collins, J.M.2
-
32
-
-
0002554438
-
Polarising trends in female role portrayals in UK advertising
-
Mitchell, P. C. N., & Taylor, W. (1989). Polarising trends in female role portrayals in UK advertising. European Journal of Marketing, 24(5), 41-50.
-
(1989)
European Journal of Marketing
, vol.24
, Issue.5
, pp. 41-50
-
-
Mitchell, P.C.N.1
Taylor, W.2
-
33
-
-
0032347999
-
Wife/mother/daughter-in/law: Multiple avatars of homemaker in 1990s Indian advertising
-
Munshi, S. (2000). Wife/mother/daughter-in/law: Multiple avatars of homemaker in 1990s Indian advertising. Media, Culture and Society, 20(4), 573-591.
-
(2000)
Media, Culture and Society
, vol.20
, Issue.4
, pp. 573-591
-
-
Munshi, S.1
-
34
-
-
0030547125
-
Gender roles portrayed in Kenyan television commercials
-
Mwangi, M. W. (1995). Gender roles portrayed in Kenyan television commercials. Sex Roles, 34(3/4), 205-214.
-
(1995)
Sex Roles
, vol.34
, Issue.3-4
, pp. 205-214
-
-
Mwangi, M.W.1
-
35
-
-
0002505395
-
Selling a man's wold to women
-
April
-
Myers, G. (1996, April). Selling a man's wold to women. American Demographics, 36-42.
-
(1996)
American Demographics
, pp. 36-42
-
-
Myers, G.1
-
36
-
-
0032349107
-
Gender stereotypes in Portuguese television advertisements
-
Neto, F., & Pinto, I. (1998). Gender stereotypes in Portuguese television advertisements, Sex Roles, 39(1/2), 153-164.
-
(1998)
Sex Roles
, vol.39
, Issue.1-2
, pp. 153-164
-
-
Neto, F.1
Pinto, I.2
-
37
-
-
0002377394
-
In the eye of the beholder: International differences in ad sexism perceptions and reactions
-
Pollay, R. W., & Lysonski, S. (1993). In the eye of the beholder: International differences in ad sexism perceptions and reactions. Journal of International Consumer Marketing, 6(2), 25-43.
-
(1993)
Journal of International Consumer Marketing
, vol.6
, Issue.2
, pp. 25-43
-
-
Pollay, R.W.1
Lysonski, S.2
-
38
-
-
84936824244
-
Household decision behavior
-
September
-
Qualls, J. W. (1987, September). Household decision behavior. Journal of Consumer Research, 264-279.
-
(1987)
Journal of Consumer Research
, pp. 264-279
-
-
Qualls, J.W.1
-
39
-
-
84873013807
-
India ahead of germany
-
May 29
-
Ramesh, J. (2000, May 29). India ahead of Germany. India Today, 35.
-
(2000)
India Today
, pp. 35
-
-
Ramesh, J.1
-
40
-
-
0023869820
-
Marital roles and power: Perceptions and reality in an urban setting
-
Ramu, G. (1988). Marital roles and power: Perceptions and reality in an urban setting. Journal of Comparative Family Studies, 19, 207-228.
-
(1988)
Journal of Comparative Family Studies
, vol.19
, pp. 207-228
-
-
Ramu, G.1
-
43
-
-
0002609366
-
Role portrayals of women in magazine advertisements
-
Sengupta, S. (1992). Role portrayals of women in magazine advertisements. Media Asia, 19(3), 145-55.
-
(1992)
Media Asia
, vol.19
, Issue.3
, pp. 145-155
-
-
Sengupta, S.1
-
44
-
-
84925930260
-
Male sex roles in magazine advertising: 1959-1979
-
Skelly, G. U., & Lundstrom, W. J. (1981). Male sex roles in magazine advertising: 1959-1979. Journal of Communication, 31, 52-57.
-
(1981)
Journal of Communication
, vol.31
, pp. 52-57
-
-
Skelly, G.U.1
Lundstrom, W.J.2
-
45
-
-
0002414309
-
An examination of the information and thematic content of consumer print advertising in India
-
Srivastava, T., & Schoenbachler, D. D. (1999). An examination of the information and thematic content of consumer print advertising in India. Journal of International Consumer Marketing, 12(2), 63-86.
-
(1999)
Journal of International Consumer Marketing
, vol.12
, Issue.2
, pp. 63-86
-
-
Srivastava, T.1
Schoenbachler, D.D.2
-
46
-
-
0000282114
-
Women's role portrayals in magazine advertising: 1958-1983
-
Sullivan, G. L., & O'Connor, P. J. (1988). Women's role portrayals in magazine advertising: 1958-1983. Sex Roles, 18, 181-88.
-
(1988)
Sex Roles
, vol.18
, pp. 181-188
-
-
Sullivan, G.L.1
O'Connor, P.J.2
-
47
-
-
0032344574
-
Marketing masculinity: Gender identity and popular magazines
-
Vigorito, A. J., & Curry, T. J. (1998). Marketing masculinity: Gender identity and popular magazines. Sex Roles, 39(1/2), 135-152.
-
(1998)
Sex Roles
, vol.39
, Issue.1-2
, pp. 135-152
-
-
Vigorito, A.J.1
Curry, T.J.2
-
48
-
-
0002286908
-
A comparison of gender role portrayals in magazine advertising: The Netherlands, Sweden and the USA
-
Wiles, J. A., Wiles, C. R., & Tjernlund, A. (1995). A comparison of gender role portrayals in magazine advertising: The Netherlands, Sweden and the USA. European Journal of Marketing, 29(11), 35-49.
-
(1995)
European Journal of Marketing
, vol.29
, Issue.11
, pp. 35-49
-
-
Wiles, J.A.1
Wiles, C.R.2
Tjernlund, A.3
-
49
-
-
0002412756
-
An analysis of male roles in print advertisements over a 20-year span: 1959-1978
-
J. C. Olson (Ed.), Ann Arbor, MI: Association for Consumer Research
-
Wolheter, M., & Lammers, H. B. (1980). An analysis of male roles in print advertisements over a 20-year span: 1959-1978. In J. C. Olson (Ed.), Advances in consumer research. Ann Arbor, MI: Association for Consumer Research.
-
(1980)
Advances in Consumer Research
-
-
Wolheter, M.1
Lammers, H.B.2
-
50
-
-
0002650298
-
Women's role portrayal preferences in advertisements: An empirical study
-
Wortzel, L. H., & Frisbie, J. M. (1974). Women's role portrayal preferences in advertisements: An empirical study. Journal of Marketing, 38, 41-46.
-
(1974)
Journal of Marketing
, vol.38
, pp. 41-46
-
-
Wortzel, L.H.1
Frisbie, J.M.2
|