메뉴 건너뛰기




Volumn 32, Issue 2, 2004, Pages 205-224

Are the poor willing to pay a premium for designer labels? A field experiment in Bolivia

Author keywords

[No Author keywords available]

Indexed keywords

ATTITUDINAL SURVEY; CONSUMPTION BEHAVIOR; DESIGN; WILLINGNESS TO PAY;

EID: 3142677456     PISSN: 13600818     EISSN: None     Source Type: Journal    
DOI: 10.1080/13600810410001699957     Document Type: Article
Times cited : (45)

References (34)
  • 5
    • 0013770374 scopus 로고
    • Measuring utility by a single-response sequential method
    • Becker, G.M., DeGroot, M.H. & Marschak, J. (1964) Measuring utility by a single-response sequential method, Behavioral Science, 9, pp. 226-232.
    • (1964) Behavioral Science , vol.9 , pp. 226-232
    • Becker, G.M.1    DeGroot, M.H.2    Marschak, J.3
  • 7
    • 0000369195 scopus 로고    scopus 로고
    • Empirical tests of status consumption: Evidence from women's cosmetics
    • Chao, A. & Schor, J.B. (1998) Empirical tests of status consumption: evidence from women's cosmetics, Journal of Economic Psycholosy, 19, pp. 107-131.
    • (1998) Journal of Economic Psycholosy , vol.19 , pp. 107-131
    • Chao, A.1    Schor, J.B.2
  • 9
    • 0001005013 scopus 로고
    • Effects of physical quality and brand labelling on perceptions of clothing quality
    • Davis, L.L. (1985) Effects of physical quality and brand labelling on perceptions of clothing quality, Perceptual and Motor Skills, 61, pp. 671-677.
    • (1985) Perceptual and Motor Skills , vol.61 , pp. 671-677
    • Davis, L.L.1
  • 11
    • 3142658943 scopus 로고    scopus 로고
    • Pro logo: The case for brands
    • Economist 8 September
    • Economist (2001) Pro logo: the case for brands, Economist, 8 September, p. 9.
    • (2001) Economist , pp. 9
  • 13
    • 84970235863 scopus 로고
    • Being in the world: Globalization and localization
    • Friedman, J. (1990) Being in the world: globalization and localization, Theory, Culture & Society, 7, pp. 311-328.
    • (1990) Theory, Culture and Society , vol.7 , pp. 311-328
    • Friedman, J.1
  • 19
    • 3142697113 scopus 로고
    • Galbraith revisited: Advertising in non-affluent societies
    • J. James (Ed.) (New York, St Martin's Press)
    • James, J. & Lister, S. (1993) Galbraith revisited: advertising in non-affluent societies, in: J. James (Ed.) Consumption and Development (New York, St Martin's Press).
    • (1993) Consumption and Development
    • James, J.1    Lister, S.2
  • 20
    • 84936526580 scopus 로고
    • Experimental tests of the endowment effect and the Coase theorem
    • Kahneman, D., Knetsch, J.L. & Thaler, R.H. (1990) Experimental tests of the endowment effect and the Coase theorem, Journal of Political Economy, 98, pp. 1325-1348.
    • (1990) Journal of Political Economy , vol.98 , pp. 1325-1348
    • Kahneman, D.1    Knetsch, J.L.2    Thaler, R.H.3
  • 22
    • 0002667615 scopus 로고    scopus 로고
    • Symbolic products: Prestige, pride and identity goods
    • Khalil, E.L. (2000) Symbolic products: prestige, pride and identity goods, Theory and Decision, 49, pp. 53-77.
    • (2000) Theory and Decision , vol.49 , pp. 53-77
    • Khalil, E.L.1
  • 23
    • 3142741025 scopus 로고    scopus 로고
    • Self-esteem as an interpersonal monitor: The sociometer hypothesis
    • R.F. Baumeister (Ed.) (Philadelphia, Psychology Press)
    • Leary, M.R., Tambor, E.S., Terdal, S.K. & Downs, D.L. (1999) Self-esteem as an interpersonal monitor: the sociometer hypothesis, in: R.F. Baumeister (Ed.) The Self in Social Psychology (Philadelphia, Psychology Press).
    • (1999) The Self in Social Psychology
    • Leary, M.R.1    Tambor, E.S.2    Terdal, S.K.3    Downs, D.L.4
  • 27
    • 0040177614 scopus 로고
    • The consumption of soap opera: The Young and the Restless and mass consumption in Trinidad
    • R.C. Allen (Ed.) (London, Routledge)
    • Miller, D. (1995) The consumption of soap opera: The Young and the Restless and mass consumption in Trinidad, in: R.C. Allen (Ed.) To Be Continued ... : Soap Operas Around the World (London, Routledge).
    • (1995) To Be Continued ... : Soap Operas Around the World
    • Miller, D.1
  • 28
    • 0001266224 scopus 로고
    • The effect of price, brand name, and store name on buyers' perceptions of product quality: An integrative review
    • Rao, A.R. & Monroe, K.B. (1989) The effect of price, brand name, and store name on buyers' perceptions of product quality: an integrative review, Journal of Marketing Research, 26, pp. 351-357.
    • (1989) Journal of Marketing Research , vol.26 , pp. 351-357
    • Rao, A.R.1    Monroe, K.B.2
  • 32
    • 0003678676 scopus 로고    scopus 로고
    • UNDP (New York, Oxford University Press)
    • UNDP (1998) Human Development Report 1998 (New York, Oxford University Press).
    • (1998) Human Development Report 1998
  • 33
    • 0037348194 scopus 로고    scopus 로고
    • Fooling the eye of the beholder: Deceptive status signalling among the poor in developing countries
    • van Kempen, L. (2003) Fooling the eye of the beholder: deceptive status signalling among the poor in developing countries, Journal of International Development, 15, pp. 157-177.
    • (2003) Journal of International Development , vol.15 , pp. 157-177
    • van Kempen, L.1
  • 34
    • 0035995557 scopus 로고    scopus 로고
    • Measuring consumers' willingness to pay at the point of purchase
    • Wertenbroch, K. & Skiera, B. (2002) Measuring consumers' willingness to pay at the point of purchase, Journal of Marketing Research, 39, pp. 228-241.
    • (2002) Journal of Marketing Research , vol.39 , pp. 228-241
    • Wertenbroch, K.1    Skiera, B.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.